Monday, October 29, 2012
The Duck Business
Cocinas Mejoradas II
Thursday, June 28, 2012
Cocinas Mejoradas
Tuesday, May 29, 2012
Incahuasi
Thursday, April 19, 2012
The Perfect is the Enemy of the Half-Assed
That’s a slight exaggeration. First of all, there was already a school there, though not mucho of one. Second, I had a lot of help from a lot of people so it definitely was not “I” who built the school; however, it’s true that thanks to nearly two years of experience as a volunteer I was prepared this time to orchestrate events instead of being dragged along helplessly behind random developments that I never could have imagined much less controlled. Here’s what the kindergarten “Los Girasoles” (Sunflowers) looked like before, during and after:
It started out as a renovation but because of the sorry shape the building was in we completed gutted it and started over. My friend, the Teniente Gobernador, Aldo Rodríguez, happens to be an albañil (bricklayer) so he donated his time to the project and we solicited materials from the Municipalidad, an NGO in Chiclayo, the Ladrillera (brick factory) in Callanca and from James D. Turner, a gringo who founded a school here along with his friend Enrique Pisfil Villalobos, a Callancano now living in the U.S. I managed the budget and purchased materials, Aldo and the crew he normally works with did the real work.
Since this is Callanca, naturally there were people who opposed the project. They could think of bad things to say, even about a project that benefited three-, four- and five-year-olds. The Eneques, the people next door, claimed that one of the walls of the school belonged to them. They waited until we’d plastered the wall and were ready to pour the concrete floor, then showed up to complain bitterly in spite of the fact that we’d filled up all the gaping holes in “their” wall and stabilized the wall so that it wouldn’t collapse on top of them. They demanded that we build another wall abutting the existing wall. Panchita, the owner of the property on which the school is built, came with her brother and uncle to talk with them. The opposing factions yelled at each other for two hours and stalked around the perimeters of the adjoining buildings pointing to imaginary property lines and recounting contradictory versions of how their great-grandfathers had constructed the hundred-year-old adobe wall dividing the two houses. Just when everything looked hopelessly deadlocked they came to an agreement and the work on the school continued.
I learned some very important lessons in helping to carry out this project. One, if you invite the Alcaldesa (the Mayor) to the dedication of the project before you ask her to donate materials she’ll always say yes because Alcaldesas love nothing more than to hand out a few bags of cement, show up at the dedication and take credit for the entire project. On a similar note, I saw reconfirmed a lesson I’d learned previously. Everyone wants his name on the project. So if you generously concede credit for the success of a project to as many other people as possible you’ll get much better cooperation. When the project’s finished you can walk away from it with the personal satisfaction of knowing exactly how much you yourself contributed and how much more difficult the project would have been without your participation and that’s ultimately enough reward for anyone. (Anyone except an Alcaldesa.)
That willingness to share the credit ended up paying off. The Alcaldesa, two Regidores (Counselmen) from the Municipalidad, the Chief of Police and another official from the Muni ended up coming to the inaguaration. Thirty or forty padres de familia (PTA) and neighbors were present as well. As Madrina and Padrinos the Alcaldesa and Regidores donated 170 soles (when they they bless the building they break a bottle of champagne hanging in the doorway and tie money into a ribbon decorating the neck of the champagne bottle).
Another important lesson: when the gringo controls the money the project comes in under budget and there’s even money left over to invest in future projects. Instead of ending up in the pockets of every official, foreman, manager or accountant who comes anywhere near it, the money actually gets spent on the project. What a concept.
Those of you who know us know that I and my brothers have been known to be something of a clique of perfectionists. (To put it mildly.) One very difficult lesson I’ve had to learn in el Perú is that the perfect is not only the enemy of the good but also the enemy of the “half-assed but it’ll do.” This project like all the others in which I’ve been involved in Callanca had its rough edges and its cut corners. Because school vacation was ending and the kids were coming back to school, the crew rushed toward the end and although things got done they didn’t get done with as much care as had been the case earlier on in the renovation. Also, Aldo Rodriguez, my counterpart, who’d promised to everyone who’d listen that he would work for nothing and donate his time, in the end asked to be paid for his work once he saw that there’d be a budget surplus. So it goes. All projects and all people have their defects. I certainly am well acquainted with all the areas of my own character that are held together with black electrician’s tape or painted in two slightly but noticeably different colors of orange. Now that I’m learning to accept those imperfections in my work and in those with whom I work here in Perú, it’s a little easier to consider accepting similar imperfections in myself.
Not much easier but a little.
Tuesday, March 13, 2012
Hecho en Perú
We finally got the prize money for the duck business on January 8 and at this point we have 120 ducks fattening in our corrals. In case you’re interested in a couple, I happen to know that they travel well. We bought 80 from Patos del Norte, an outfit near Lima, and they shipped the ducklings to us by airplane. The tickets were really expensive, they were heard to say when they arrived, and the seatbelts way too big. Actually, they came in a cardboard carton 80 cm x 40 x 12 with holes punched in the lid and sides. It was small enough that I could carry it with me on the combi. (This is one of the great things about Peace Corps—no longer are you a tourist observing the poor campesino who brings his pig or chicken with him on the bus, you yourself are the campesino with the duck.)
We’d previously bought 40 ducks at a livestock market in Chiclayo but they turned out to be of unidentifiable ages and of dubious genetic purity to say the least. Some of them were sick and infected others in the flock so it cost us time and money to get them all healthy again and growing fat at a steady rate.
Meanwhile we bought these 80 genetically selected critters from Patos del Norte and so far they’re responding in a manner befitting their bloodlines. They were just days old when they arrived and therefore somewhat delicate. They needed to be kept warm at night so we installed lightbulbs for that purpose. The light also keeps them active and eating so that they recover quickly from the trauma of the airplane ride. They’ve doubled in weight since their arrival, which is not saying a whole lot since they only weighed 100 grams, but at least it’s a sign that they’re healthy. Patos del Norte warned us that almost surely some would die but so far they’re all alive except for one—that one the nightwatchman accidentally stepped on.
Which is something of a potent metaphor for this entire business operation: the principals in the enterprise, Erick, Jesús and Jesús’s mother, Iris, cause most of their own problems, undoubtedly with some considerable amount of assistance from their advisor, yours truly. The guys and Iris sometimes forget to give the ducks food or water, separate the sick ducks from the healthy ducks, mix the new ration before the old ration runs out or construct pens large enough to accommodate all the ducks we’ve ordered or plan to order. But now that the new ducks have arrived and are properly housed and reacting well to their surroundings, Jesús, Erick and Iris are beginning to see that good planning and proper attention to the animals’ needs pay off—the first flock of forty may turn out to be “a learning experiece” as we in the U.S. say of utter or near disasters.
The ducklings will need 10 weeks (females) and 12 weeks (males) to reach an optimal weight and at that point we hope to sell them “vivo”—still alive and with all their feathers. Otherwise we’re in for a lot of work slaughtering and plucking 80 ducks. The market for live animals is rumored to be good. A neighbor already offered to buy fifty from us for his niece’s wedding. That might sound like an excessive number of fowl but if you’d ever been to a wedding in Callanca you’d understand. They last three days and 150–500 people show up to eat and drink and dance. They usually slaughter one or two steers, several goats, ten turkeys and around fifty ducks in order to feed all the guests, many of whom don’t even bother to come to the wedding or the reception, they show up in shorts, a T-shirt and thongs and wait to be handed their arroz con pato in a styrofoam take-out container.
If we don’t end up selling them to the father of the bride, pickup trucks from Chiclayo come through Callanca every few weeks as well looking for criollo (free-range) ducks to buy. Callanca is known for breeding tasty specimens of this hardy breed, that can survive and thrive in extremely rustic conditions, fed on just about any form of ration, from grated sweet potatoes, lettuce and alfalfa to scientifically formulated feed like the mixture we’re employing. It’s a combination of coarsely ground corn, wheat and soybeans, soybean oil and powdered vitamins and minerals. We mix the ingredients on a tarp, shovel it into feed sacks, store it and dispense it daily to the animals. In 12 weeks a male duck will eat 13 kg (28 lbs) of feed. That’s 866 kilos of feed (just short of a ton) for a flock of 80 males and females at a cost of around 1,100 soles or $400. The ducklings cost 4 soles apiece ($1.25 or $100 for 80). We can sell the 80 fully grown ducks for an average of 35 soles apiece ($13) or $1000 and change so our profit margin can approach 50% if we manage our other (non-feed) costs well. “Other costs” will or might include: vaccinations, other medicines, transportation of the animals and their feed, electricity for those night lights, etc.
Will we manage those other costs well? Your guess is as good as mine. The prize money we won should cover all of our infrastructure costs—the cost of corrals, a scales, troughs and tubs for food and water, electrical materials, etc.—plus the cost of ducklings and feed for 12 weeks, at which point we will sell our first flock of fully grown ducks and begin to see our first income. Remember I said: “should cover….”
The concept of a rigorous business plan is a very new one in Callanca and for that matter in most rural areas of Perú. For that reason Jesús and Erick and Iris only half believe that good planning will have any effect whatsover on the fate of their enterprise. While that seems outrageous to me it’s not really that outrageous given what they’ve experienced. You buy good seed, you plow deep, you plant straight and rain from the sierra rampages down the river bed and washes it all away. Your family scrimps and saves to send your sister to the best colegio in Chiclayo and she gets pregnant at fifteen. You invest 5,000 soles in raising a flock of turkeys and the week before you plan to sell them somebody steals them all in the middle of the night while you’re at your cousin’s wedding. Planning doesn’t mean to a rural Peruvian what planning means to a college graduate from a middle-class family in the U.S. So I get very frustrated sometimes. I tell the guys over and over that they have to separate the 3-week-old ducks from the 6-week-old ducks because they eat different amounts and because the older ducks will not allow the younger ducks to eat their share, but they don’t listen and it seems like they have no intention of separating the ducks until finally one day I show up and the ducks are in separate pens. They do things according to their own internal clocks and those clocks certainly are by no means Swiss watches but instead are stamped “Hecho en Perú.” Undoubtedly there will be many more learning experiences; realistically I don’t expect Erick and Jesús to change completely nor do I necessarily believe that they should. We’ll no doubt end up with a business that’s something of a hybrid. Something more than a flock of scrawny yardbirds living in a pen of sticks and eating bugs and table scraps; and something less than a criollo Frank Perdue operation for superducks. Since in the end I’m not sure that either of those extremes represents the best outcome one could hope for, I’ll gladly accept something in the middle.
Tuesday, February 14, 2012
I told you so, Yung Mei
You’ll be pleased or perhaps utterly stunned to find out that I recently received Peace Corps Perú’s Volunteer Excellence Award, an award which recognizes (and I quote) “outstanding volunteers based on five main criteria: primary project success; secondary project success; leadership; collaboration with other Volunteers and with counterparts and host country agencies; and integration in the community.” Because volunteer turnover is frequent given that volunteers serve only two years, Peace Corps Perú doesn’t hand out yearly awards, instead they select two volunteers every trimester to receive Volunteer Excellence Awards. I and a truly deserving volunteer from Arequipa, Rocío Ramírez, received the first two Volunteer Excellence Awards for 2012.
My theory is that they took pity on me for being 59 years old and a diabetic.
Kim Ayers, the volunteer who nominated me, concocted this bit of hyperbole on my behalf: “Charles Martin shows just how much impact a Peace Corps Volunteer can have in a community. While undertaking significant Small Business Development projects, he has done so much additional community development work outside his primary project area that many Callancanos tease that he is the Alcalde Delegado for this distant sector of the Monsefú district. He is a primary trainer for the Artisan Association of Callanca, and with his assistance in networking, the artisans and their products in embroidery and weaving have been featured in the popular restaurants in Callanca, as well as important artisan fairs in Loja, Ecuador and Exhibe Perú in Lima (and as despedida gifts for the Peru 14ers!). Charles also works with Callanca’s restaurant corridor to improve their marketing and promote municipal water & sanitation projects that are so crucial to the success of this fast-growing gastronomía destination. While executing these projects, Charles also managed to find time to set up a community bank with the artisans and to conduct Somos Emprendedores, Somos Perú youth entrepreneurship classes. His group’s plan to raise criollo ducks to sell to the Callanca restaurants won first place in the Somos Emprendedores competition in Lima. Additionally, Charles has assisted local producers of native colored cotton to patent their products. Through all of his work in artesanía, restaurants, water & sanitation, youth entrepreneurship and other small business projects, as well as his patience and cheerfulness, Charles has won the affection, respect, and gratitude of Callanca. Charles is deeply esteemed not only for the projects he has advanced, but the manner in which he advances them, empowering Callancanos of all ages to take control of their lives and improve their living situations. Charles often accompanies Callancanos to the Municipality of Monsefú to show his support for their project requests, and has been very influential in ensuring that all designated funds reach their intended beneficiaries. Volunteers and Callancanos alike wish to publicly express our gratitude for Charles’ support, hard work, and dedication to the Peace Corps mission.”
Please copy to Yung Mei Holaski, the Peace Corps, Washington Placement Officer who told me that she wasn’t convinced that I was applying to Peace Corps for the right reasons and tried to send me to the Ukraine.
How do you say “I told you so” in Ukranian?
Saturday, February 4, 2012
October or November?
For Christmas, I visited Tarapoto, which is in the mountains but on the eastern slopes of the Andes, which means it’s technically jungle. Here’s what it looks like in the selva alta:
In Tarapoto everyone owns a motorcycle. I saw a guy riding down the street, his wife behind him on the bike, breast-feeding her baby and talking on her cellphone.
It was a true pleasure seeing a green landscape for a change. Things are very brown here in the desert in Lambayeque.
Before I left for Tarapoto I and my socios from Callanca put together a bunch of “chocolatadas”, six or seven of them, in fact. These are Christmas celebrations at which children are served chocolate, panetón (a light version of fruitcake) and, if the budget allows it, chicken or empanadas. Inexpensive toys are also distributed. If a Peace Corps volunteer did nothing else in his two years of service besides arrange chocolatadas, he’d leave his community a hero. Chocolatadas are the “bread and circus” of el Perú.
By the way, in Perú any celebration or especially fundraising event gets assigned the suffix “ada”. For this reason “chocolatada” (a celebration where chocolate is served), “cabritada” (where they serve goat), “pollada” (chicken).
Other highlights of the last couple of months: we finally got the funds for our duck-raising business. Remember? I taught a business course to a group of young adults and the group wrote a business plan. We presented the plan at a contest in Lima and won first prize. So now it’s time to put up or shut up and last week we bought our first “camada” of ducklings. We will feed them for two to three months, then slaughter them and sell the meat to the many “restaurantes campestres” here in Callanca, which are visited on weekends by hundreds to thousands of city folk from nearby Chiclayo. We buy a new batch of ducklings every week so as to have product ready on a regular basis.
I’ve also invested in a “salchipollo” stand and am working with María and Carla, the two women who own it, to turn it into a functioning small business. At first things did not look promising. They bought the cart and then it turned out that they had no money left to buy chicken or any of the other staples necessary to prepare salchipollo (chicken wings) or hamburguesas. They couldn’t even afford a tank of propane with which to fire up their deep frier. For about a week our efforts amounted to a “nadada”, an event at which nothing, is served.
However, after a few days of selling “raspadillas”—Peruvian snow cones—they put together enough capital to buy some chicken and potatoes and since then they’ve not looked back. After two weeks they were able to pay me 100 soles of the 300 soles I loaned them to start their business. They actually could’ve paid me all of it but I encouraged them to keep some of the money to reinvest. Now they’re also selling cachangas, fried dough with a cheese filling, and champú, a hot beverage made from ground corn. They hope to start serving lunches in the near future.
When I got back from Tarapoto, Callanca was celebrating its día patronal, el Festival de San Benito de Palermo. This is a week-long festival that culminates in the veneration of a small statue of San Benito and a dance featuring a nationally known cumbia band, this year Agua Marina.
The most poplular attraction at the Festival are the “negritos”, cross-dressing masked pranksters who dance to marinera and other regional music and tease onlookers with bawdy insults and insinuating remarks delivered in squeaky falsetto. The negritos are part of a “carnaval”-like tradition, the profane giving way to the sacred (first the negritos, then San Benito), as—in New Orleans, for instance—the debauchery of Fat Tuesday precedes Ash Wednesday. Before plastic or rubber masks were available, callancanos used to dry the skins of the heads of animals, which they wore as masks at the celebration. So there was also an additional element of the savage confronting the human which unfortunately is now missing from the Festival. Nowadays it falls to the dozens of males swilling cases each of Pilsen, Cristal and Cusqueña and starting fistfights in the street to represent the savage.