In Perú when you need a relatively
large amount of money for a group project or when someone in the family gets
sick and there’s no money to pay the medical bills, you schedule an
“actividad.” An actividad is like a bake sale of gargantuan proportions—an
outdoor activity where you offer food for sale and perhaps supplement the mega-cookout
with a dance, beer sales and/or “fulbito” (a soccer tournament). These
activities have been known to raise up to 10,000 soles ($4,000). The cookout
goes by various names depending upon the meat dish served. “Pollo” means
“chicken” therefore your event is called a “pollada.” “Cabrito” means “goat,”
therefore “cabritada.” “Causa” is a seafood dish served at a “causada.” So call
your next bake sale a Peruvian browniada and see how many takers you get.
Only in Perú where food is king
could four or five neighbors with less than 10 years of schooling between them
put together a cookout for 600-1,000 people and raise $1,500.
The juntas vecinales (“posees” or
“neighborhood watch groups”) of Callanca wanted to buy a motocarguero (a
motorcycle-truck hybrid, see above) to use to patrol Callanca in the prevention
of robberies and burglaries, which are frequent here since there’s no police
presence aside from the juntas. They formed a committee and because they knew I
had a bank account, wouldn’t pilfer from or “misplace” the money and wouldn’t
be in jail the day of the actividad or otherwise mysteriously absent when money
was needed, they elected me treasurer. As the Alcaldesa swore us in that day I
knew I was in for a memorable ride long before my rear end ever saw the saddle
of a motocarguero.
An activity works like this: you
have 1,000 tickets printed. You sell the tickets or “comprometer la gente”—give
them a ticket in exchange for a promise to show up the day of the actividad and
pay for their chicken dinner. In a well run pollada you collect money on the
spot for every ticket you hand out; you then buy just enough chicken to prepare
the number of plates you’ve sold. That way you maximize your profit and your
profit is guaranteed up front. That’s how things work in a well run actividad. Was
our actividad a well run actividad? If you’ve been reading this blog on a
regular basis you already know the answer to that question.
Here are a few things people
always say in advance of actividades and which in my experience never turn out
to be the case:
Top 5 Actividad White Lies
1)
“We’ll insist that everybody pay up front!” (Eighty percent take a ticket and
say they’ll show up on the day of the actividad to claim their food; of that
80% maybe 40% actually show.)
2)
“We’ll get everyone involved and by dividing up the work make it less of a
burden on everyone. Everyone will contribute his ‘grano de arena’ (grain of
sand).” (Four or five people end up doing everything and for them it’s in fact
a significant burden; I know because I was one of the four or five who bore the
burden and hauled the ton of sand comprised of the grains that others didn’t
contribute.)
3)
“Anybody who takes a ticket is “comprometido”—if they don’t show up to claim
their food we’ll go to their house after the activity and insist that they pay
anyway.” (Actually those people “comprometer” to stick the ticket in their
pocket and then you never see them again; nor do you mention it to them
afterward because you in fact will
do the same thing when they ask you to contribute to their activity.)
4)
“We’ll raise 3,500 soles easily (and in our case have enough money to buy the
best motocarguero on the market).” (You end up raising about half of what you
estimated and therefore will need to program another activity in order to make
up the difference.)
5)
“La unión hace la fuerza (In unity, strength).” (In reality it’s every man for
himself so good luck.)
Because in our heart of hearts we
knew that the few would be doing the work of the many, we decided to hire a
“pollero” instead of buying everything and cooking it ourselves. A pollero is a
professional caterer who runs a business that caters polladas. On the day of
the actividad he shows up with his staff of three, an industrial grill, gas,
plates, forks, napkins, take-out containers and 600 chicken dinners including
potatoes, sweet potatoes, lettuce, hot sauce, vinegarette and of course
chicken. You pay the pollero 3.80 a plate and you charge 7.00. Up front you pay
a deposit of 500 soles and tell the pollero how many polladas he’s to bring.
On the morning of the actividad
(always a Sunday), people who’ve been selling tickets for the last month show
up with wads of bills and loose change in their pockets and dump it in front of
the treasurer (in this case, me). With this money and the money you’re about to
collect at the pollada itself you’ll pay the pollero at the end of the day and
(let’s hope) realize your profits from what’s left over. The night before,
somebody buys a sheet of poster board and with a magic marker rules off squares
and writes the number of a ticket in each square (the tickets come preprinted
with serial numbers). As people arrive with their tickets to claim their
dinners you indicate in the appropriate square that the dinner is paid for and
delivered. Then you tear the ticket in half, give a half to the guest so that
he or she can claim a dinner at the grill and drop the other half in a plastic
bag. The pollero keeps a half and you keep a half, that way at the end of the
night you can verify the number of polladas paid for and delivered.
This sounds very orderly and
efficient but in fact total chaos reigns during this process. People show up
and swear that they’ve pre-paid but their square has not been appropriately pre-marked
“pagado” on the score sheet. So you have to yell at the person who sold the
ticket (remember, a DJ has brought multiple zillion-megawatt speakers that are
pumping out cumbia at maximum volume), who verifies from memory whether or not the
ticket was in fact paid. Someone shows up with 100 or 200 soles and a list of
names and numbers written on his arm and wants to pay multiple tickets.
Meanwhile, wild dogs are trying to swipe polladas as they come off the grill
and have to be shooed away. The woman taking tickets is trying to breastfeed
her baby at the same time. You have all the money in a plastic supermarket bag
and have to dig to the bottom for change when someone pays you with a bill. People
show up without their tickets and you have to verify that they’ve paid and then
prepare an improvised scrap-paper ticket, stamp it with the Juntas Vecinales
seal and use it as a substitute ticket. People crowd around wanting to buy
tickets and you extract one from the pile of unsold tickets, stamp it, collect
their money and make change from the shopping bag. People show up wanting to
“fiar” dinners (“For a hamburger today I’ll gladly pay you Tuesday”) and if you
trust them you give them a ticket and mark the transaction appropriately in the
corresponding square.
This goes on from 12 noon until 7
o’clock at night. At that point people who only want to drink beer and dance have
shown up. These are mainly young men from 16-24 years of age who buy a case,
encircle it and pass around a bottle and a plastic glass. At about 10 o’clock
they all decide it’s time to start a fight. Everybody runs out of money and
goes home by midnight.
I had to ask for an armed guard
with a private vehicle to escort me back to my house with the money (remember
what I said about the juntas vecinales, robberies and burglaries?). The next
day someone told me that as we drove away an unidentified suspect cranked up a
motorcycle in a nearby alley and took off after us at high speed. If so they
never caught us. I arrived safely at home with fifty pounds of loose change in
my plastic grocery bag, stowed it under the bed and went to sleep.
So how did we make out in the
pollada? As of today (four days later) we have in hand 650 soles profit from
the polladas with another 500 or so to be paid “mañana.” We showed 600 soles
profit from beer and soft-drink sales. So we’ll clear around S.1,750 ($700)
according to the Exel spreadsheet written on my arm.
From beginning to end I was sure
that the entire spectacular would collapse under the weight of its own
seemingly arbitrary and ill-conceived nature. The pollero wouldn’t show up. It
would rain. Everybody would have forgotten to write down the numbers of the
tickets they’d sold. The DJ would forget the date or if he didn’t the
electricity would go out. Nobody would come. I was sure we wouldn’t make a
dime. And if we did some thug would waltz in at 11:00 P.M. with a shotgun and
steal it all. Some of it almost did but in the end nothing of the kind
happened. It seems that my socios know both the limits of polladas and their potential
as well; they know that even if a boat isn’t airtight that doesn’t necessarily
mean that it will sink. Given that we’d already received S/.2,200.00 in
donations and raised another S/.700.00 on our own prior to the activity, “mañana”
we’ll have S/.4,600.00 with which to purchase our motocarguero.
So since “palabra” means word I
guess that means that I get to serve myself a “palabrada.”
And next time? Next time we’ll get
everyone involved! We’ll make sure everybody pays in advance! Or if not we’ll
make them comprometer! That way we’re sure to raise S/.3,500.00 no sweat! Everyone
will contribute his grano de arena!
La unión hace la fuerza!